Simons - West Edmonton Mall


The new Simons store is part of the proposed redefinition of Europa Boulevard West Edmonton Mall, which is becoming increasingly a destination fashion trend.

From the start, the desire is to create a distinctive and glaring architecture and interior design compared to the rest of the shopping center. This resulted in a very simple geometry that is clad with titanium blades. The main goal in choosing titanium was to use its rich texture and color variation that the material has for the different viewing angles. To emphasize this effect, all titanium blades were rotated 180 degrees and installed at different angles in order to dynamize the façade. The volume is then pierced at certain locations to read clearly both north and west entrances, to highlight the work of art suspended in the northwest corner and create a showcase at pedestrian level attracting their attention.

Inside the store, the design is refined and intelligent. Each of the store’s department has its own identity in which customers can relate to. Therefore, collections for youth explode with dynamism with very trendy looks while departments for a more adult customer are more simple, modern and chic.

Learn more about the project in Simons – West Edmonton Mall website