Cégep St.Lawrence - Rebranding
An environment that favours talent to blossom, the Cegep St.Lawrence has an image that is doing justice to their offer. Inspired by its four core values: Excellence, community, tradition and pride, it positions itself as a leader in the educational establishment field. Needing to promote its identity and it’s positioning, LEMAYMICHAUD designed a coherent visual identity for them which reveals a proud lion, evoking leadership and success. At the heart of this relooking, a modern and inspiring image is created, reflecting the historical values of the establishment in a current and modern context.