Vogue Hotel

Located in the heart of downtown Montreal, the iconic Hôtel Vogue Montreal has undergone a complete update of its environment: façade, common areas, and rooms. This process also led to a redesign of its visual identity, providing an opportunity to unify the entire refresh process under a common theme. Starting from the initial desire to embody a luxurious, classic-contemporary, and timeless image, our approach resulted in an elegant and assertive identity, qualities reflected in the graphic expression and unique design of the typographic characters.

Through its subtle play of thick and thin strokes, meticulous attention to detail, and refined appearance, the "Vogue" signature catches the eye. Situated in an environment where major brands are showcased, it evokes a universe that is both alluring, chic, and romantically modern, embodying everything that sets this five-star hotel apart.