District Gourmet Sainte-Foy

Quebec City
Graphic design

In a location where culinary artists are reigning supreme, one of the objectives was to put them in the spotlight. In keeping with the chic and friendly atmosphere of the District Gourmet, LemayMichaud has ensured that the signage system complemented the interior design.

Using a neutral color palette and formats adapted to the support’s structure, the main signs clearly indicate the names and types of cuisine. They are accompanied by a perpendicular panel where each can display its colors, its graphic signature or its brand identity. These rectangular panels are encased in a black frame reminiscent of the tubular system of the kiosks. Finally, large signs strategically placed around each kiosk and restaurant present the portrait of all the artisans grouped in this atrium.